How Advertising and Branding have Changed in the Digital Era?


How Advertising and Branding have Changed in the Digital Era?
Advertising and marketing

For the first time in human history, we have technology that allows people to maintain strong connections with many people.


With nearly a decade of social media presence, digital advertising, and brands talking to their consumers through other than traditional means of marketing, even now, a lot of brands are in denial and consider conventional methods of advertising as their leading platform of communication. 


There have been many misunderstandings related to social media and the digital platform, which is why it is essential to define the realm of digital advertising and understand how advertising and branding have changed in the digital era. An online executive course in leadership can help you get an in-depth understanding of the concept.


The Internet has Brought a Revolution in Advertising Many Times.


The first glance of an advertisement went live in 1994, and a few years later, the biggest search engine today, known as Google, allowed businesses to run their ads on the search engine to reach their audience effectively. While this was the infancy of advertising and branding, there is a lot more ground than online advertising has covered. There is no restriction when it comes to engines like Google, nor is a website your only tool for promotion. Today you can market yourself on a digital platform through:


  • Social media platforms
  • Smartphone apps
  • Streaming services like Amazon Prime, Netflix, Spotify
  • Devices, like Amazon's Kindle Fire


And much more. This further allows businesses to target different kinds of audiences with any adverts they choose. Pursue an online executive course in leadership to understand the nuances of advertising and branding, and how, as a leader, you need to watch out for these trends.


Today, it is All About Instant Communication.


Digital transformation is becoming an increasingly critical factor in the current innovation and technology-driven environment. Moreover, interacting with potential customers today has become more like a roulette wheel. The roulette ball representing the company's message, and how it spins and bounces before finally landing on a number, i.e., the customer in this case. Social media itself acts as a wheel, allowing companies to interact with people in a public venue. This provides an effective channel to promote products, services, and convey clear messages.


Keep Up with the Changing Needs


Digital technology, especially in advertising and branding, changes at an incredibly fast pace, which is why professionals across departments must be agile, work collaboratively and keep up-to-date with developments. The ideal way to stay up-to-date and hone your skills is by pursuing a leadership online certification program IIM Lucknow. Offered on the Talentedge platform, this leadership online certification program IIM Lucknow equips you with skills so you can adapt and use these changes to the organization's advantage. By upskilling you in the latest themes and trends, the leadership online certification program IIM Lucknow makes you proactive in knowing what is coming down the line to be prepared for it well in advance.

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